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The Value of a Professional PowerPoint Presentation

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Despite being more than 30 years old, PowerPoint remains the most popular presentation software in the world with an estimated 500+ million users worldwide and an incredible 95% market share. And it's no wonder: the appeal of PowerPoint is…
Design

Treating Your Website and Design Work as Assets

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Over the 20+ years that we've been providing company branding and website design in Las Cruces and nationwide, we've discovered a common mistake that many small businesses make when it comes to their marketing materials: the lack of forward…
Ransomware

How to prevent ransomware with a website firewall

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Over the last few years, ransomware attacks have quickly become the single most dangerous cyberthreat to organizations – and the problem has only gotten worse during the COVID-19 pandemic. While most infections typically begin with malicious…
Can I Use Any Picture I Find On The Internet For My Website Or Marketing Materials?

Can I Use Any Picture I Find On The Internet For My Website Or Marketing Materials?

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Building a website and creating marketing materials usually involves creating a mixture of content, graphics, and images that spell out what consumers can expect from your business. While you can pay designers to create graphics and you can…
8 Ways To Improve Website Engagement (That Aren’t SEO)

8 Ways To Improve Website Engagement (That Aren’t SEO)

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The best designed website in the world isn’t going to see any engagement without the proper marketing strategies. SEO is an excellent technical way to boost website traffic, although it tends to overshadow some of the other strategies that…
Importance Of A Well Designed Logo For Your Business

The Importance Of A Well Designed Logo For Your Business

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When asked about what they think a logo is, most people will say it’s an easy visual solution to “brand” your business. But the reality is that designing a logo as an asset for a full brand is not as easy as you think, and a brand and…